Allow Them To Eat Cookies! Michel et Augustin Produces Community and Bonding Opportunities Around Kooky Confections

The Quick type: When Marie Antoinette stated, “allow the chips to eat meal,” it would likely were because she was hogging most of the Michel et Augustin cookies for by herself. Childhood friends Michel and Augustin met in middle school, and, if they discovered their unique xxx 9-to-5 jobs is unfulfilling, they began a cookie organization with a foundation in French pastry. Fast forward 13 many years, and also the two pals have actually workplaces in France and ny and generally are seducing the planet due to their cookies, pastries, yogurts, mousses, alongside desserts made with simple, pronounceable materials. The duo also shows aspiring bakers that learning the ability of French pastry is attainable through their unique recipe books and entertaining available residence courses. Michel and Augustin’s fantasy is not difficult: to really make the world laugh and come together over a shared passion for sweets.


The story of Michel et Augustin began merely sufficient. Two men started palling around in secondary school and turned into good buddies. But, with many adolescent friendships, the two parted techniques after graduation to check out their particular pathways.

Michel discovered themselves doing work in financing in ny, and Augustin ended up being in marketing and advertising for Air France. But both soon turned into disillusioned making use of 9-to-5 work with the business community. They reconnected in addition to duo devised a wild plan to discover all 1,263 bakeries in France and develop a guide to a confectioneries the country needed to supply. They typed a manuscript about any of it — their particular basic cooperation!

After finishing their unique pursuit, in 2004, Michel and Augustin aproned-up and place out on a new adventure: baking in Augustin’s kitchen. Their particular objective was to produce a type of snacks also desserts made with 100 % natural ingredients and really love. And, after tirelessly evaluating and tasting over 300 dishes, their own first concoction was created: the small circular butter cookie. Michel et Augustin came into this world!

The pair discovered rapid success, and continue steadily to innovate much more delicious projects, such as a decadent natural yogurt in a bottle, which was discovered only once Michel and Augustin recognized their prized cow could generate above butter. They advertise their products aided by the signature “kookiness” therefore the happiness they infuse into their delicious goodies.

Dispersing a fascination with French Pastry round the World

Michel et Augustin is all about more than just making a tasty cookie. The company is actually bent on attracting from France’s rich culinary background generate masterful sweets.

“It isn’t really pretty much snacks — it’s about a passion for French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “every little thing we make is linked to French pastry strategies. There is a really powerful connection with pastry producing as a business.”

But Lily informed united states an attraction for and mastery of French pastry is not only set aside the item builders (they refer to them as the “recipe group”) at Michel et Augustin. The main company’s kooky tradition is sharing the love and knowledge of pastry producing so every person in the group, in France and Brooklyn, can prepare to-be a French pastry cook and make nationwide test (known as a “C.A.P.”). That way, everybody is able to be involved in innovating new recipes and speak knowledgeably with enthusiasts, consumers, and people.

“once weekly in France as soon as a month in New York, all of our Banana Farm (“office”) turns into a pastry course where we have been dealing with a classic program of French pastry and education the certification,” she stated. “It doesn’t matter if you’re an online site designer or even in revenue — the ability is motivated for every.”

Though Michel et Augustin supplies an even more expansive products in France, the company sticks toward exact same basics and principles of production for all items.

“The thing all our services and products have commonly is a real awareness of style also to the components,” Lily stated. “We concentrate on the quality and ease of use associated with ingredients, and then try to keep carefully the ingredient record as pronounceable as is possible.”

This effects not only in a tasty decadence, and a treat you are able to feel good about ingesting together with your someone special.

An accumulation of Treats ideal for discussing With Your Sweetheart

Thereis just some thing about discussing candies that starts the afternoon right or comes to an end an amazing date. And Michel et Augustin’s creations happened to be designed for merely these occasions.

“It really is a second of indulgence at the end of a date,” Lily mentioned. “It really is tasty and made with clean ingredients, hence helps make the moment much better. It feels very good to enjoy.”

With the amount of worthy snacks to choose from, there is should select just one single. While there are lots of more options in France — from candy mousse to decadent yogurts and, obviously, one-of-a-kind snacks — there are lots of solutions in america aswell.

Lily was actually fast to recommend the most perfect treats to provide to or enjoy with this significant other.

“Our best-selling cookie is actually the 4-Cookie Squares,” she stated. “they might be like little square tarts, are available in three styles, and certainly will end up being therefore quickly provided. We also provide Cookie Buttons, which are hazelnut chocolate chip cookies with hazelnut ganache around. They come in packages of two — one for me, one for you!”

For partners just who really enjoy their particular morning ritual with each other, Lily informed you Puff Palmiers tend to be a gorgeous a.m. choice.

“they’ve been puff pastry and taste like Elephant Ears,” she said. “they are super light and flaky and just the thing for discussing more than breakfast with coffee or at beverage time.”

Whether both you and your honey tend to be chocoholics or appreciate the fine butteriness of caramel (or all things in between), Michel et Augustin features a worthy treat for sharing (or sneaking down with on your own clandestine cookie event).

Become involved on Banana Farm

Michel et Augustin’s philosophy is the fact that the joy of sweets is within the sharing. So that it should not be any surprise neighborhood involvement is big part of the company’s company purpose. Many people are invited to quit in and chat (and taste cookies) at their Banana Farms (workplaces) in Paris, Lyon, or Brooklyn.

This mindset began from the beginning with the company and is also element of its key. And Lily mentioned this approach is actually exemplified when you look at the organizations open homes.

“Right from the start, Michel and Augustin opened the doors of the apartment to neighbors, buddies, clients, and passersby, for individuals supply all of them comments, to flavor cookies, to taste brand new quality recipes they certainly were evaluating, and hang out with them and speak about whatever they were undertaking,” she stated. “It really is a thing that’s really important to us nowadays.”

Open house from the Banana Farm occurs regarding very first Thursday of every thirty days in France and nyc. Lily told us these events provide a means when it comes down to business giving returning to the city by teaching them about the background and methodologies of French pastry.

“We invite everyone, family members, buddies, clients, and consumers ahead show quality recipes,” she mentioned. “We perform taste exams, focus groups, and play games. It’s a real neighborhood event.”

Not only is it enjoyable and tummy-pleasing to go to, in case you lack a cookie friend, think of all of those other treat aficionados you could meet within Banana Farm. Most likely, if someone else likes Michel et Augustin treats, you understand they’ve good flavor, and you will have one thing to bond over.

Michel et Augustin: invested in Random Acts of Kookiness

In real Michel and Augustin kind, the duo started a Random Acts of Kookiness effort to inspire and excite anyone. From a tribute to Michael Jackson to the cookie rectangular occasion and their torrid Greek tale, Michel and Augustin infuse hilarity and joy into all they are doing. You can observe precisely why their own snacks are addicting — they truly are created using 100% natural ingredients and great vibes.

Up next for the organization is actually a unique cookbook that aims to aid you visitors yet others tackle the intimidation involving French pastry.

“we are making a French pastry cookbook for all the United States, and it’s really about having fun with these hard dishes,” Lily mentioned. “we are breaking it down and stating it can be done. If we can, anyone can, and we’re discussing our development.”

Michel et Augustin can be trying release their well-known chocolate mousse in the US.

“our very own fantasy in regards to our candy mousse would be to seduce The united states’s tastebuds.”

And, after tasting their snacks also goodies, the US is actually undoubtedly set for a long romance with this mousse.


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